How to design mail pieces using postal guidelines.
When automated processing (bulk mailing) is going to be used on your mailing pieces, there are basic standards that need to be followed when designing the mail piece. Shown below are some of the standards that need to be followed when designing your mailing for automated processing.
Return Address – Must not extend to the right more than half the length of the piece.The bottom edge of the address must not extend down more than one third of the height of the piece.
Ink Free Address Area – This area is reserved for the address. This area must be free of design (less than 10% ink density). This includes the area 5/8″ from the bottom edge where the Postal Service bar codes print.
Bar Code Clear Zone – Area in lower portion on address side of the mailing piece. The area from the bottom edge up to 5/8″ from the bottom edge.
Below are samples of how various pieces should be designed and laid out.
Click on the graphic to download a pdf.
4.25 x 5.25 post card
4.25 x 6 post card
5.5 x 8.5 post card
8.5 x 11 half fold
8.5 x 11 tri fold
The design layout for a 4.25 x 5.5 post card including bleeds.
The design layout for a 4.25 x 6 post card including bleeds.
Layout for a 5.5 x 8.5 Large post card including bleeds.
Layout for 8.5×11 tri fold brochure including bleeds